Hey David, thanks for the questions. (We would still like to reach our max target, so we are not there yet, but now it is about how quickly we can scale up and meet our customer commitments).
I’ve been involved in a number of startups, which tend to be a collection of smart but socially awkward engineers This time around, we have our CEO Dr Adam who has the knowledge (PhD in carbon financing) but also the stage presence. He’s a celeb who is a true synthesist. Combine that with boy wonder marketeer Alex and we have a media machine across the spectrum of social media.
But mainly: hard work. Refining the message over the past half year, getting deep inside the problem space and in our case, strong connections into the existing energy industry, and constantly thinking of communications… this is the difference for me this time around (a previous startup prided itself on ‘bootstrapping’, but that was a slog).
One other tip: find someone who understands the regulations. Crowdfunding is a mess around the world (in Canada each province has their own ideas; here in Australia there are a few gotchas that are diabolical).
We purposely picked targets that were attainable, knowing that this is just a stepping stone for another round after we have met key objectives in our first “horizon”.
Happy to expand more if you want more ideas.