I see NFTs themselves as an almost entirely useless invention in which the only thing it has going for it is the name recognition (of NFTs) and the “mindless, manic speculation”. Most people (though they might say otherwise) have no interest in NFTs beyond the expectation they might make a quick buck. All this to say, if you tried to rebrand NFTs to a different name and remove the list of negatives, most people won’t really care.
While on the subject, I think a major “naming” hurdle is the name holochain itself. It is somewhat telling that whenever I try to evangelize, I immediately have to preface with “it’s not blockchain”, and then jump immediately into the technical reasons why it has “chain” in the name, and how it differs from blockchain. As “Web3” has started to leak out into mainstream, the whole space has been (rightfully, based on the parts of it that have taken the spotlight) tarnished, in a way. I think that holochain needs to lean into its core principle of agent-centricity, and to distance itself from the emerging “Web3” space (and that includes NFTs).