I want to introduce you to a new developer tool called Kangaroo. You can use it to bundle up a hApp into an installable binary, ready for use on macOS, Windows, and Linux. It makes it easy for people to start using a hApp, because the installation experience feels like any other app install rather than having to learn about the Holochain Launcher (which is honestly fairly easy but still a bit of a shift from what people are used to).
Read Article: https://blog.holochain.org/bundle-your-happ-in-a-kangaroo-pouch/